SHASTA COUNTY – HHSA’s new Captain Awesome campaign encourages men to take charge of their mental health. Featuring advertisements designed with a sense of humor and a resource website, ShastaSuicidePrevention.com/Men, this community outreach endeavor provides men access to tools, strategies, and resources to be mentally fit. The aim is to help men educate themselves on key components of mental wellness, and lets them know it is okay to seek tools and support from a professional.
Mental health outreach to men is a priority, as men die by suicide 3.5 times more often than women, and often have more difficulty asking for help when they need it. The campaign targets men of all ages, with a special focus on those between the ages of 45-64, the group that has the highest rate of completed suicides.
Created in collaboration between the Shasta Suicide Prevention Workgroup and Stand Against Stigma programs, the Captain Awesome campaign was informed by national research, national and local mental health statistics, other outreach programs and focus groups comprised of Shasta County community members. The intention is to celebrate the many perspectives of what it means to be strong and resilient, and allow members of the community to offer their own definition of what it means to be “Captain Awesome”.